Industry Award
Old Navy Records
Advertiser / Brand: Old Navy
Agency: Crispin Porter + Bogusky
Region: NA
Best Use of Mobile Marketing
Gold Global
APAC Regional Winner
APAC Regional Winner
Coca-Cola Summer Campaign
Advertiser / Brand: Coca-Cola
Agency: UM and McCann Worldgroup Ltd.
Region: APAC
Silver Global
NA Regional Winner
NA Regional Winner
Converse The Sampler
Advertiser / Brand: Converse
Agency: R/GA
Region: NA
Bronze Global
EMEA Regional Winner
EMEA Regional Winner
OMO ‘DOOR TO DOOR CHALLENGE’ - BRANDTONE mobile engagement
Advertiser / Brand: OMO washing powder
Agency: BRANDTONE
Region: EMEA
LATAM Regional Winner
FingerTips, case “Brasileirão Petrobras”
Advertiser / Brand: Petrobras
Region: LATAM
Best Use of Mobile Marketing
Gold Global
NA Regional Winner
NA Regional Winner
Old Navy Records
Advertiser / Brand: Old Navy
Agency: Crispin Porter + Bogusky
Region: NA
Silver Global
EMEA Regional Winner
EMEA Regional Winner
Coca-Cola “Snowglobes” iPhone Application
Advertiser / Brand: Coca-Cola GmbH
Agency: Scholz & Volkmer GmbH
Region: EMEA
Bronze Global
Pringles Crunch Band App
Advertiser / Brand: Pringles
Agency: Crispin Porter + Bogusky
Region: NA
LATAM Regional Winner
Ponto Mobi, case “Nike #coisadaboa”
Advertiser / Brand: Nike
Agency: F/Nazca Saatchi & Saatchi
Region: LATAM
APAC Regional Winner
Coca-Cola Summer Campaign
Advertiser / Brand: Coca-Cola
Agency: UM and McCann Worldgroup Ltd.
Region: APAC
Best Use of Mobile Marketing
Gold Global
EMEA Regional Winner
EMEA Regional Winner
Garanti-The Last Person on Earth Who Doesn't Use Online Banking
Advertiser / Brand: Garanti
Agency: Rabarba
Region: EMEA
Silver Global
SMS is King!
Advertiser / Brand: Situation Sthlm
Agency: Mobiento
Region: EMEA
Bronze Global
NA Regional Winner
NA Regional Winner
Cut to Max - Clubhouse in the Corn
Advertiser / Brand: Pepsi MAX
Region: NA
APAC Regional Winner
Vodafone VAS - 'X' spends = 3 'X' revenue
Advertiser / Brand: Vodafone Essar Ltd.
Agency: Maxus India
Region: APAC
LATAM Regional Winner
TIM W.E., case “Torpedão Campeão”
Advertiser / Brand: Vivo; Claro; TIM; Oi and Globo
Region: LATAM
Best Use of Mobile Marketing
Gold Global
NA Regional Winner
NA Regional Winner
Lawry's Digital Dinner Bell
Advertiser / Brand: Lawry's
Agency: R/GA
Region: NA
Silver Global
HBO GO
Advertiser / Brand: HBO
Agency: PHD
Region: NA
Bronze Global
EMEA Regional Winner
EMEA Regional Winner
MINI COUNTRYMAN
Advertiser / Brand: MINI / MINI
Agency: MOBILE DREAMS FACTORY
Region: EMEA
APAC Regional Winner
Over 30;000 personalized demos CONCURRENTLY!
Region: APAC
Best Use of Mobile Marketing
Gold Global
NA Regional Winner
NA Regional Winner
Promotion for Travel Options
Advertiser / Brand: United Airlines
Agency: Barrie D'Rozario Murphy
Region: NA
Silver Global
APAC Regional Winner
APAC Regional Winner
Coca-Cola Summer Campaign
Advertiser / Brand: Coca-Cola
Agency: UM and McCann Worldgroup Ltd.
Region: APAC
Bronze Global
M&M's Find Red
Advertiser / Brand: Proximity Canada/M&M's
Agency: Proximity Canada
Region: NA
EMEA Regional Winner
Pepsi - Content In a Bottle
Advertiser / Brand: Pepsi Co.
Agency: Rabarba
Region: EMEA
LATAM Regional Winner
101 Carros TIM - TIM Brasil and Upstream
Region: LATAM
Best Use of Mobile Marketing
Gold Global
NA Regional Winner
NA Regional Winner
Nike+ GPS App
Advertiser / Brand: Nike+
Agency: R/GA
Region: NA
Silver Global
Text4baby Campaign - National Healthy Mothers; Healthy Babies Coalition
Region: NA
Bronze Global
dressbarn Mobile Fashion Club
Region: NA
LATAM Regional Winner
F.BIZ, case “Vital MMS”
Region: LATAM
APAC Regional Winner
Idea - Breaking language barriers.
Region: APAC
EMEA Regional Winner
AVBOB Funeral Services
Region: APAC
Industry Awards
Gold Global
NA Regional Winner
NA Regional Winner
Old Navy Records
Advertiser / Brand: Old Navy
Agency: Crispin Porter + Bogusky
Region: NA
Silver Global
APAC Regional Winner
APAC Regional Winner
Coca-Cola Summer Campaign
Advertiser / Brand: Coca-Cola
Agency: UM and McCann Worldgroup Ltd.
Region: APAC
Bronze Global
Converse The Sampler
Advertiser / Brand: Converse
Agency: R/GA
Region: NA
EMEA Regional Winner
Samsung Galaxy S II; 3D campaign
Advertiser / Brand: Samsung
Agency: InMobi and Starcom
Region: EMEA
LATAM Regional Winner
NOO Mag
Advertiser / Brand: NOO Mag
Agency: Ginga
Region: LATAM
Industry Awards
Tied for Global Winner
Brand Community and Location Service Social & Mobile Research
William F. Humphrey, Jr., MBA; Debra A Laverie, Ph.D.
Tied for Global Winner
“Three-dimensional study of mobile advertising and services usage”
A summary of contributions in mobile advertising industry with 8 articles and 2 book chapters
Ramin Vatanparast, Yahoo!
EMEA Regional Winner
NA Regional Winner